Set up Dynamic Number Placement on your website
What is Dynamic Number Placement?
Dynamic Number Placement is a call tracking feature that assigns a unique phone number to each online source and then displays that phone number to visitors who arrive at your website via that specific source.
These sources include organic search, PPC ads, Yelp, or anywhere else your business has a presence online. The data will then feed to your Google Analytics account for you to review once your phone starts ringing. This allows you to pinpoint the exact source of incoming calls.
Why is this tool valuable?
To put it simply, it’s the core of call tracking. In order to accurately track phone calls, you need to install dynamic number placement. Secondly, dynamic number placement allows you to understand who your customer is. If you know where your customer hangs out online — or, more importantly, which sources drive the most phone calls — you can focus your time and ad spend on optimizing channels that drive conversions. Think about it: By knowing where all your calls are coming from, you can better optimize pretty much every aspect of your business – your marketing strategy, advertising campaigns, and even your products and services.
If you’re not tracking your phone calls, then you’re not getting an accurate representation of how leads become patients. After all, you’re probably tracking your online traffic — but what about all those leads that get lost when someone takes an offline action like picking up the phone?
How Does Dynamic Number Placement Work?
Installing Adit’s dynamic number placement on your website is as simple as installing a line of JavaScript code. This code will detect your user’s source and place a cookie on their browser that tells your website to display a specific phone number. This also allows the same number to always appear for that particular user, even if they leave your website and come back later.
To set this up please follow these steps:
Go to Settings
Click on Dynamic Number Placement
Select the location you want to set up
Adit will provide a Code Snippet. You can choose to give this code to your webmaster. Insert this code snippet immediately before the tag on every page of your website. It must be included on every landing page, and every page containing a phone number. You can install this script on both HTTP and HTTPS pages.
Please note, if you have one website for than one location, you will need to install each code for each location.
Once you have installed Dynamic Number Placement on your website, you will need to start setting up your Tracking Numbers. You can do that by reading the following articles:
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