The Opportunities section in Call Intelligence provides a complete view of all scheduling opportunities generated from phone calls. It helps practices understand how many potential appointments were created, how many were won, how many remain open, and why some were lost. Use this guide to understand every KPI and chart shown in the Opportunities dashboard.

Opportunities Created

What it means

The total number of scheduling opportunities generated during the selected time period. An opportunity is created when a patient shows intent to schedule, but the appointment is not booked yet.

Why it matters

This is the starting point of the scheduling funnel. It shows true demand for appointments and helps measure how effectively the practice converts scheduling intent into booked visits.

How practices use it

• Track total potential scheduling volume

• Identify whether marketing and inbound efforts are generating appointment interest

• Compare opportunity creation across months or seasons

Example

If 312 opportunities were created this month, 312 callers showed intent to schedule but had not yet booked at the time of the call.

Won Opportunities

What it means

The total number of opportunities that were successfully converted into booked appointments.

Why it matters

This shows actual scheduling success and how efficiently the front desk converts interest into appointments.

How practices use it

• Evaluate overall booking performance

• Measure the impact of coaching and scripting

• Set targets for weekly/monthly scheduling wins

Example

If 268 out of 312 opportunities were won, the practice successfully booked 268 appointments from interested callers.

Opportunity Win Rate

What it means

The percentage of total opportunities that were converted into booked appointments.

Why it matters

This is the core performance metric for scheduling effectiveness. A high win rate indicates strong handling of appointment inquiries, while a low win rate signals training, process, or staffing gaps.

How practices use it

• Monitor conversion trends over time

• Evaluate performance after new scripts or workflow updates

• Benchmark against internal expectations (e.g., target 70%+ win rate)

Example

If 268 of 312 opportunities were booked, the Opportunity Win Rate is 86%.

New Patient Win Rate

What it means

The percentage of new patient scheduling opportunities that were successfully converted to appointments.

Why it matters

New patient opportunities directly impact practice growth. This metric reveals how well the team converts high-value, first-time callers.

How practices use it

• Evaluate onboarding and first-contact handling

• Measure the success of marketing-generated leads

• Identify training needs specific to new patient conversations

Example

If 51 of 70 new patient opportunities were booked, the New Patient Win Rate is 72%.

Existing Patient Win Rate

What it means

The percentage of existing patient scheduling opportunities that resulted in booked appointments.

Why it matters

A low number here often indicates process gaps—existing patients should be the easiest to convert.

How practices use it

• Detect follow-up bottlenecks

• Evaluate the quality of recall, recare, and reschedule workflows

• Monitor patient loyalty and experience

Example

If 53 of 86 opportunities from existing patients were booked, the Existing Patient Win Rate is 62%.

All Open Opportunities

What it means

All scheduling opportunities that remain open and still require follow-up.

Why it matters

Open opportunities represent active scheduling potential. A high number indicates missed follow-up or process delays.

How practices use it

• Assign staff to follow up daily or weekly

• Prevent lost revenue due to long delays

• Monitor backlog size and response time

Example

If 244 opportunities remain open, these 244 patients have shown interest but have not yet booked.

All New Patient Open Opportunities

What it means

The number of open opportunities specifically for new patients.

Why it matters

Open new-patient opportunities represent high-value leads. Quick follow-up is essential to avoid losing them to competitors.

How practices use it

• Prioritize outreach to new patients first

• Set tighter SLAs (same-day or next-day callbacks)

• Track marketing lead handling effectiveness

Example

If 32 new-patient opportunities are open, these 32 callers are not yet booked and may still convert if followed up quickly.

All Existing Patient Open Opportunities

What it means

Open scheduling opportunities for existing patients.

Why it matters

These opportunities often relate to recare, treatment planning, cancellations, or rescheduling needs. Closing them improves retention.

How practices use it

• Prioritize recare follow-ups

• Reduce overdue or dormant recall cases

• Provide better continuity of care

Example

If 202 existing patient opportunities remain open, those patients still need appointments.

All High Value Open Opportunities

What it means

Open opportunities classified as high value (e.g., $$$ services or high revenue potential).

Why it matters

High-value cases directly impact production. Delayed follow-up on these leads to significant revenue loss.

How practices use it

• Assign senior staff or treatment coordinators

• Follow up more frequently and proactively

• Reduce revenue leakage by closing these opportunities quickly

Example

If 65 high-value opportunities remain open, these represent major revenue potential still waiting to be scheduled.

All Hot Open Opportunities

What it means

Open opportunities marked as Hot — typically meaning the patient showed strong intent (e.g., urgent need, flexible schedule, ready to book).

Why it matters

Hot opportunities are the easiest to close. Slow follow-up directly lowers conversion and patient satisfaction.

How practices use it

• Prioritize these opportunities for same-day callback

• Assign to the team member with the highest booking success

• Track hot opportunity closure rate

Example

If 44 hot opportunities are still open, those 44 patients need fast action to convert.

Opportunities Breakdown

What it means

A visual breakdown showing how all opportunities are distributed across three statuses:

• Won

• Lost

• Open

Why it matters

This provides a quick view of the overall health of your scheduling funnel and highlights whether opportunities are progressing or getting stuck.

How practices use it

• Identify if too many opportunities remain open

• Evaluate the ratio of wins to losses

• Investigate reasons behind spikes in lost opportunities

Example

If the breakdown shows:

• 223 won

• 103 lost

• 103 open

… the practice may focus on reducing the “open” pool through targeted follow-ups.

Opportunity Conversion Trend

What it means

A daily or weekly trend showing how many patients contacted the practice to book and whether those opportunities were ultimately booked or lost.

Why it matters

Trend data reveals performance patterns — such as staffing gaps, training improvements, or seasonal fluctuations.

How practices use it

• Monitor daily consistency in booking performance

• Analyze dips on specific days (staff shortage, high call volume, script issues)

• Measure progress after coaching or workflow changes

Example

If Thursdays consistently show lower conversion, the manager may assign additional scheduling support on that day.

New Patient Opportunities Lost by Reason

What it means

A breakdown showing why new patient opportunities were lost (e.g., price concerns, insurance not accepted, lack of availability, patient not ready, etc.).

Why it matters

Understanding the obstacles new patients face helps the practice improve onboarding, scheduling, and marketing messaging.

How practices use it

• Identify which objections occur most frequently

• Improve scripts to address high-impact objections

• Refine marketing to match patient expectations

• Align availability (e.g., more new-patient slots if lack-of-availability is high)

Example

If 25% of new patient losses are due to “Preferred Slot Not Available” the practice may consider adding blocks for new-patient emergencies.

Existing Patient Opportunities Lost by Reason

What it means

A breakdown showing why existing patient opportunities were lost (e.g., scheduling conflicts, cost concerns, treatment deferred, missed follow-ups).

Why it matters

Losses here reflect retention risks — existing patients are easier and more cost-effective to convert.

How practices use it

• Identify friction points in rescheduling, recare, or treatment acceptance

• Redesign follow-up workflows for existing patients

• Reduce churn by addressing common objections

Example

If many losses happen because “Call Back Later” the team may adopt a proactive recall or follow-up strategy.