10DLC: FAQ

10DLC: FAQ

To ensure compliance with Federal Communications Commission regulations and to avoid federal fines and charges for violating these regulations, we recommend that you register your business brand for 10-Digit Long Code (10DLC). This applies to all companies in North American who may send text messages to a US-based phone number.

Because a large volume of unsolicited text messages are often sent using messaging software (called "application-to-peer" or "A2P"), phone carriers in North American now partner with The Campaign Registry (TCR) to authenticate legitimate business phone numbers. By registering with TCR, businesses ensure the credibility of their messages, protecting consumers from unwanted texts, maintaining communication standards, and ensuring message delivery.

Failure to register your practice may incur additional fees and penalties from carriers and their partners. These fees will be added to your service charges. You may also encounter problems sending future text messages to patients if carriers mark your messages as spam due to a lack of 10DLC registration.

What is 10DLC?

10DLC (10-digit long code) is the newest service for business text messaging using SMS and MMS. 10DLC explicitly allows application-to-peer (A2P) SMS traffic over long code phone numbers for things like alerts, appointment reminders, notifications, and marketing messages. 10DLC is required by carriers to improve reliability and integrity of A2P communications.

How do I register my practice for 10DLC?

To register your outgoing number for 10DLC, navigate to Settings, then Locations, choose your location from the left navigation menu, then select Communications.


From here, you can fill in the required information and select whether you will register for Low-Volume or High-Volume messaging. Your choice should be based on your practice's daily combined text messaging needs, including individual texts, automated reminders, and mass texts. The following information is required:

Business Specific Information

  1. Legal Company Name

  2. Brand Name or Business Name

  3. What type of legal form is the organization?

  4. Country of Registration

  5. Website

  6. EIN/CCN Issuing Country

  7. EIN/CCN

Business Address:

  1. Street Address

  2. City

  3. State

  4. Zip Code

Brand Contact Details:

  1. Email Address

  2. Phone Number

What are the costs and fees associated with 10DLC?

The costs associated with registering will differ depending on if you opt in to Low- or High-Volume Messaging.
These costs are directly passed from the carrier to you with no additional markup. These charges are subject to change. You can locate your charges by going to Settings > Admin Panel > Billing.

Low-Volume Messaging

Low-volume messaging allows for 2,000 messages per day to patients. This includes all text messages sent from your phone number, including 1:1 texts, mass texts, auto-reminders, and quick text.
Fees
Initial Registration Fee: Adit will cover the initial registration fee for low-volume campaigns.
Monthly Compliance Fee: $2/month
If your submission is rejected due to incorrect business information, Adit will not cover the cost of resubmission. You will be charged the $22 registration fee for each re-submission.

High-Volume Messaging

High-volume messaging allows for a maximum of 40,000 messages per day. This includes all text messages sent from your phone number, including 1:1 texts, mass texts, auto-reminders, and quick text.

Registering for high-volume messaging requires you to place additional compliance notices on your website, in addition to requirements for other business operations.
Fees
Initial Registration Fee: $65 one-time fee
Monthly Compliance Fee:  $11/month
If your submission is rejected due to incorrect business information, you will be charged a $22 re-submission fee.

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